Aqui Y Ahora is a news program that airs on the Univision network. The show is known for its hard-hitting investigative reports about recent events, public opinions, and social problems in Latin America. With its commitment to fearless journalism, Aqui Y Ahora has become one of the most watched news programs in Latin America. They needed a rebrand for their show and we were happy to help.
Rebranding a show is no small task. It's important to consider the look and feel of the new brand, as well as how it will fit in with the rest of the network. In the case of Aqui Y Ahora, we needed to create brand colors that would be different from the other shows on the same network. So we did just that. Creating a fresh new look that will drive the great work they do.
We also helped develop their new logo. Exploring various options, we finally landed on something that was similar to what they had before, but with a modern twist. All in all, it was a great experience working on this project and we're happy with the end result.
Some of the various looks that we explored.
